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This web page states the following, "Our new Mechanical Bull offers all of the latest safety features and innovations." We saw that the web page said " We carry the only brand of bull that passes the safety standards of every state in the country." It also said " Each and every aspect has been thought out - you will notice the difference in the level of professionalism and service that we provide. We guarantee, we are worth every buck! WHY is New Jersey Bull Rental the Best? All our Bulls are premium Bulls not budget Bulls. All our bulls are 2013 and 2014 models." The header had mechanical bull as the highest ranking optimized keyword. It is followed by mechanical bull rental, mechanical bull Philly, and mechanical bull riding Philadelphia which isn't as ranked as highly as mechanical bull. The next words newjerseybullrental.com uses is mechanical bull riding Pa. mechanical bull Pennsylvania was included and could not be seen by web engines.